Date: Wednesday, Sept 25, 2013 (4th Wednesday as usual)
Time: 6:30 – 8:00 pm (Meeting begins at 6:30; Networking 7:45 – 8:30pm)
Topic: Understanding Google Analytics for Your Website, led by Derek Allard
For: Especially for coaches, potential coaches, and anyone interested in the topic
RSVP: Requested but not required [Email RSVP here]
Location: Office of Shana Hiranandani, 41 Main Street, Florence, MA 01062 [MAP]
Parking: Free in the lot in front of the building or on the street
Refreshments? Feel free to bring your own (quiet) supper or snack.
Questions about business websites often come up in our gatherings so we decided to devote a meeting to the topic of Google Analytics, the primary tool used to measure results on your website. Bring your questions for our expert, Derek Allard, web designer and web marketing consultant.
Tracking your website’s performance using Google Analytics is one of the most important actions you can take to ensure your online success. This tool can help you monitor the number of visitors your site receives, where your users come from, page popularity, and the success of any campaigns you may be running. Google Analytics makes you work smarter. It helps you determine where your energies are best placed, and what work you can let up on.
While Google Analytics is a great tool, the wealth of information can be overwhelming to new users. This workshop will help demystify Google Analytics. Participants will gain an understanding of the tool, account set up, measures, and configuring, monitoring and interpreting their metrics.
Derek Allard, owner of Tunnel 7 design (www.tunnel7.com) in Easthampton has over 14 years of web building experience. His clients have included multi-million dollar businesses such as ISO New England, but his passion is working with small and mid-size organizations that can benefit from his expertise. Derek believes that good thinking at the start is always rewarded. His unique process to web development focuses on client collaboration and content first.
Derek’s work has been featured in design books and has received awards from national and international organizations. He is also an editor of Smashing Magazine, sits on the board of the Easthampton Chamber of Commerce, and is a member of the Ad Club of Western Mass and the ExpressionEngine Pro Network. In his spare time he is an avid cyclist, nature photographer and volunteers at the Dakin Pioneer Valley Humane Society.