Date: Tuesday, December 13, 2016
Time: 6:00 – 7:50 pm (Meeting begins at 6:00; Networking 7:15 – 7:50 pm)
Topic: Using New England Public Radio Underwriting To Reach Your Target Audience
For: For WMCA members, potential members, coaches, and anyone interested in the topic.
Cost: Free for members. $5 for non-members
RSVP: Requested but not required [Email RSVP here]
Location: Lilly Library, 19 Meadow St, Florence, MA (just past Florence center on Route 9) [MAP]
Parking: Free in the library lot or nearby
Refreshments: Feel free to bring your own snacks.
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PROGRAM OVERVIEW
This presentation is part of WMCA’s Business Development series and will highlight how New England Public Radio’s radio and digital offerings, including streaming pre-roll audio ads and web banners, are valued, affordable, powerful options for marketing visibility. Our presenter is Beth Fox, New England Public Radio’s Marketing Consultant.
From traditional on-air underwriting to on-line promotion, live streaming and event sponsorship, New England Public Radio can help you connect to the region’s most influential, educated and affluent individuals.
Underwriting on New England Public Radio has the impact of traditional marketing with the benefit of supporting a well-respected non-profit media institution. It’s an effective way to build business and brand your company while helping to pay for the news, music and entertainment programming 166,700+ listeners from Massachusetts, Connecticut, Vermont, New Hampshire and New York State rely on each week.
Beth connects local and regional western New England businesses and organizations to New England Public Radio for their marketing needs. She creates media strategies to best highlight their offerings. Her presentation regarding New England Public Radio Underwriting will include:
- Audience demographics
- NEPR’s Platforms: NEPR/WFCR, NEPR News Network & NEPR.net
- Geographic reach
- Visibility offerings: radio, digital and sponsorship opportunities
- Rates
- Underwriting Copy guidelines
Beth Fox has been a Corporate Marketing Consultant for New England Public Radio since 2013. She has previous development and marketing experience with the following organizations: Artspace Community Arts Center, Powertown Music, Baystate Franklin Medical Center and Northfield Mount Hermon School. She is a member of the Mount Holyoke Class of ‘91.