For: For WMCA members, potential members, coaches, and anyone interested in the topic.
Cost: Free for members. $5 for non-members
RSVP: Requested but not required [Email RSVP here]
Location: Lilly Library, 19 Meadow St, Florence, MA (just past Florence center on Route 9) [MAP]
Parking: Free in the library lot or nearby
Refreshments: Feel free to bring your own snacks.
________________
PROGRAM OVERVIEW
At this WMCA meeting we’ll explore the common and often perplexing questions regarding the effectiveness or our marketing efforts. To start off the meeting we’ll look at current Google Analytics (GA) metrics to assess the impact of WMCA’s NEPR underwriting campaign that began on February 1. The goal of NEPR underwriting is to send more traffic to the WMCA website and ultimately to members’ websites in order to increase new client inquiries. This demonstration will also allow members attending to apply the same GA comparisons to their own website traffic to see if that traffic is increasing, or not, where that traffic is coming from and other characteristics. We’ll also talk more generally about strategies we’ve used to see if other types of marketing, such as direct networking, are generating more business for us.