Date: Tuesday, December 9, 2014
Time: 6:00 – 7:50 pm (Meeting begins at 6:00; Networking 7:15 – 7:50pm)
Topic: How to Build Your Marketing Toolkit With A Focus on Facebook
For: For WMCA members, potential members, coaches, and anyone interested in the topic.
Cost: Free for members. $5 for non-members
RSVP: Requested but not required [Email RSVP here]
Location: Lilly Library, 19 Meadow St, Florence, MA (just past Florence center on Route 9) [MAP]
Parking: Free in the library lot or nearby
Refreshments: Feel free to bring your own snacks.
PROGRAM OVERVIEW
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.
This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Social media is an important part of the marketing toolkit. We’ll then take a look at Facebook to learn what role, if any, the social media giant should have in your overall marketing strategy.
Attendees will learn:
- What marketing really is (and isn’t)
- How marketing has changed in ways that benefit small businesses
- The importance of setting goals and objectives for your marketing efforts.
- The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help you reflect on your own marketing program
- Who is using Facebook?
- Business page vs. personal profile vs. group
- How to create quality engagement
- What Facebook’s algorithm means for your success
- How to move your audience off Facebook and onto your list
- Advertising on Facebook – is it for you?
Liz Provo is a marketing consultant, coach, public speaker and an occasional hand holder for technophobic business owners. After working for years in financial industry, Liz founded the area’s premier for sale by owner real estate service in 2001. Her magazines were seen in over 350 locations every month throughout the Western Mass area. She educated thousands of consumers on the benefits of selling privately by hosting workshops with attorneys, appraisers, inspectors and home stagers. Her advertisers saved millions of dollars in real estate commissions as a result of following her marketing recommendations. In 2008, she founded Mass Marketing Resources and turned her focus on helping small businesses navigate the new landscape of email marketing, blogging and social media.
Liz is a Master-Certified Solution Provider and Authorized Local Expert for Constant Contact, the international leader in online marketing and the company that coined the phrase “engagement marketing.” Liz speaks to organizations and corporations on behalf of Constant Contact throughout Western Mass. She has been recognized several times for her continued use of “best practices” in email marketing for herself and her clients. An avid volunteer, Liz participates in organizing many community events in her home town and is the creator of Easthampton’s WinterFest.